Using a video as a background for a website has been creeping into the mainstream for a while. Though it is a hot trend, the ability to utilise video in this way will aid designers and developers to convey a company message long after the initial rush has passed.
When using video, try to make sure it relates to the company and what they are trying to say, promote or sell. Using a video that pans along a beach just because it looks pretty will confuse visitors. Video affects loading time and can cause some unwanted problems in browsers and mobiles, so make sure it’s worth it.
Below are 20 websites that make the most of video backgrounds to pull in visitors, guide them through a narrative and place their vision at the forefront of their website.
As an avid Spotify user myself, I adore their video splash page before entering the website. The video echoes the single title on the page, “Music for every moment”, with a collection of clips from around the world that could be made even better with music; motivating you to go out and make memories with Spotify.
Eastpak have created a beautiful and inspiring website with WWTLTYDSFTFT, using video. Visitors are able to scroll through the site, finding things that they may be inspired to try for the first time, while watching others taking part in these things through short background clips.
Though the film has been out for a while, the Life of Pi website is still beautiful today. Using gorgeous excepts from the film, the website draws you in and makes you want to watch the film by wetting your apetite.
Matter uses video on their website to create a very human experience. “What matters to you?” the site asks whilst showing close up clips of people’s faces. It feels as though you are talking to these people and finding out what is important in their lives.
Over a number of different pages, BKWLD uses relating video to enhance the atmosphere of a warm and inviting company. Visitors also get a glimpse of their company office and what they would see if they were to work with them, meaning it’s not like talking to a complete stranger when you get in touch.
Into the arctic wants to make an impact right from the moment a visitor lands on the website. It’s large font and powerful video wants to evoke emotion within the visitor to make a change against oil companies who want to utilise the arctic for its resources.
Eagleclean have used a video background in a really fun and innovative way. The best part is, is that it relates directly to their business and serves a comedic purpose. (They also have some pretty nice branding too).
Visitors to this website are welcomed by a very minimal and ethereal background, before nagivating through the site. As you progress, you are greeted with a lot of clips relating to the woods, pretty nonetheless!
Aaron has a great website that shows off his work. On first landing, visitors are presented with a vintage video reminiscent of another time. This sets the tone for the rest of the website whilst having a bit of light-hearted fun.
Ever been made incredibly jealous by a background video on a website? Prepare yourself. One lucky family got to take part in a whole range of fun activities, showing the kind of lifestyle you can have with one of Y.CO’s luxury yachts (or even super yachts, if that’s your kind of thing).
Do you have any favourite websites with a video background? Let us know in the comments below or join the conversation on social media by using #ALJTMedia!