Apple has just unveiled the next-generation iPhone at its headquarters in Cupertino, California, releasing two new iPhone models.
The iPhone 5S - revealed alongside a low-cost iPhone model, the iPhone 5C - keeps the same overall physical design as the previous-generation iPhone 5 which is now retired and no longer in production, whilst also boosting a number of upgrades.
Apple said it is the most "forward-looking" iPhone it's ever launched, and Apple have equipped the iPhone 5S to run 64-bit apps (all previous models ran at 32 bits) thanks to a new processor: the Apple A7. It packs more than 1 billion transistors into a 102mm chip. Apple has re-engineered all the built-in apps - such as the Email, Calendar and iPod for the new 64-bit architectures.
Apple says the new chip makes the iPhone 5S five times faster than the iPhone 5 and 56 times than the original iPhone. The A7 chip supports OpenGL 3.0/ES Version 3.0 for console-level 64-bit graphics.
The iPhone 5S introduces a CoreMotion API for developers, consolidating sensor data from the accelerometer, gyroscope and compass. Apple says it's "optimised for contextual awareness," such as when the user is in a moving vehicle, and that the system will empower a new generation of health and fitness apps.
One of the major additions to the hardware is a fingerprint sensor in the home button, which enables a feature called TouchID. The iPhone 5S scans the fingertip of the person pressing the button, eliminating the need for a lock code. TouchID also means the end of the repeated ritual of entering your Apple ID password every time you download a new app.
The fingerprint sensor can store multiple fingerprints and they are all stored on the A7 chip itself, bypassing Apple's iCloud server (so your fingerprints are safe with you!).
The iPhone's camera has been improved with new sensors that have a 15% area increase. The Apple-designed lens has five elements with an f/2.2 aperture. The larger sensor translates into bigger pixels, and they're backed by upgraded image-processing software that automatically sets white balance and exposure level in a dynamic, local tone map of the image.
The improved camera is equipped with a dual-LED flash and the two LEDs have different colour temperatures, illuminating a scene with warm and cold light to draw out more natural colour. Along this, the camera features a burst mode that snaps 10 still pictures in one second, panorama photos go up to 28 megapixels, and there's automatic image stabilisation.
Finally, the iPhone 5S camera is capable of capturing HD video at 120fps and the video camera also has a slow-motion mode.
The iPhone 5C has been priced (US, UK prices yet to be announced) as $99 for the 16GB model and $199 for the 32GB model.
Websites that recycle iPhone 5's are reporting re-sales being up 280% since the start of the month, as consumers have been trading in their old devices ahead of the Apple conference today. UK iPhone 5 owners can currently get up to £320 for an Apple iPhone 5 64GB through sellmymobile.com, but those looking to recycle their old phone should cash in quickly as the average value of an iPhone 5 has depreciated by 11% from £293.11 to £260.90 since the start of the month.
The iPhone 5S on the Apple Store shows prices of £549 for a 16GB model, £629 for 32GB and £709 for a 64GB model. Prices are steep compared to the US pricing of $199, $299 and $399 respectively.
The full version of iOS 7 will be released on September 18th.
The software has been in beta for months but the new software will finally land itself on all new iPhone models. Apple says the mobile operating system overhaul is "the biggest change to iOS since the original iPhone.".
Overall, the iPhone 5 had a positive reception, though a lot of users commenting on the '5C' not being as 'affordable' as originally was expected.
Denny's Restaurants scored a hit yesterday, after Apple released the iPhone 5S in a number of unusual colours, including gold.
Denny's mocking Twitter ad showed the word "Pancake" in the standard Apple iPhone font, adding an Apple-style "S" in a box. The tagline, over a picture of a short stack with bright-gold butter, said, "Always available in golden."