Hashtags are finally coming to Facebook in order to help users better surface conversations and hot/trending topics.
Facebook said that it will begin to roll out the feature on its social network, making it easier for users and advertisers to find hot peaks of user activity around specific events or topics. It will roll out to a small percentage of users Wednesday. Facebook will roll out hashtags to more users in the coming weeks.
According to Facebook, many users already post hashtags anyway, so why not make them work. Hashtags will be both clickable and searchable, so, for example, topics like #NSALeaks or #NBAFinals will now exist. Facebook said in a separate blog post, its service lacked a "simple way to see the larger view of what's happening or what people are talking about."
Whether conversations about events on Facebook will have the same level of activity and comments as on Twitter is not clear. Unlike tweets, which are public and viewable to all users, most comments posted on Facebook are only viewable to a user's circle of friends.
The company said that hashtags were the first of several new features that will be introduced to highlight discussions about events on Facebook.
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