Apple compares its iPad Air to a pencil both for its utility and its thinness, in a new TV commercial narrated by Breaking Bad's Bryan Cranston.
The commercial was shown at the end of its press conference following the introduction of the iPad Air on Tuesday. It shows a pencil in various locations, including a library and a science lab. Breaking Bad star Bryan Cranston narrates: "It's an extremely simple tool, which is also extremely powerful".
What do you make of Apple's iPad Air?