It has been just under two weeks since Nokia's punchy Tweet aimed at Apple's budget handset - and it is still doing the rounds in the Twitterverse.
The Tweet that started it all. The Lumia creator posted an advertisement claiming that the iPhone 5C was derived from the Lumia range - an advertisement that has just passed 40,000 retweets.
Oliver Snoddy, Twitter's Head of Planning confirmed that the post has become one of the most retweeted marketing tweets since the service was first launched.
The bitter tweet came hot on the heels Apple's Keynote, revealing the iPhone 5S and 5C to the world.
But that's not all. Check out these other tweets from the @nokia_uk account - aimed in Apple's direction.
Using Heisenberg's iconic image from AMC's Breaking Bad, Nokia come across as bitter rather than sparking healthy competition.
"Real gangsters don't use gold phones." pic.twitter.com/yurtFf3TML— Nokia UK (@nokia_uk) September 10, 2013