Tumblr has finally started rolling out updates to hide porn from its search and tag pages following years of complaints from users that the service is merely full of NSFW content with a young audience base.

Tumblr promised users that it "wouldn't police porn", though inevitably Tumblr has been forced to make changes to its platform to ensure that adult NSFW content is hidden on its network - coming as a delight for many users.

Although Tumblr will continue it's "no policing" promise meaning users can still upload nude, NSFW pornographic content to its service, the company has made significant adjustments to how users can discover and view that content being uploaded.

The new changes primarily tackle the display of blogs and posts in search results and tagged pages, on its desktop and mobile platform. Blogs listed as NSFW or adult content will not show up in tag pages or search pages for users that are not logged into the platform or who have "Safe Mode" turned on.

If you are logged into Tumblr and do not have "Safe Mode" turned on, NSFW blogs will continue to show up on search and tag pages though blogs deemed as "adult" are no longer indexed by any third-party search engines or by Tumblr's own search, and will therefore not be visible.

Tumblr users have mixed responses to the changes, in typical Tumblr fashion they're over-the-top and dramatic and the changes have come under criticism due to the classification Tumblr users to flag blogs as "adult" - not every "adult" blog is flagged and can go undetected below the radars. Therefore the indexing policy is only as strong as the flagging system Tumblr users and how it responds to reports regarding specific blogs.

Tumblr NSFW Adult Content

The bigger change, however, comes with Tumblr's mobile app which was forced to re-classify its rating earlier this year because its previous 4+ rating didn't account for the vast amount of porn and adult material accessible via the app that floods the platform.

Searches for tags for terms as innocuous as "gay" or "bisexual" no longer appear in searches on the Tumblr mobile apps. Content with those tags will still show up in the dashboard for users following a specific blog, but the tag page will remain empty in Tumblr's attempt to "clean up" what many remark is unnaceptable.

According to Tumblr's policy neither NSFW nor adult blogs should appear on mobile tag pages at all. Although "Tumblr's longstanding policy regarding NSFW content has not changed and emphasizes the importance of free expression. As addressed in these policies, we are constantly taking measures to ensure our users can avoid this content unless they'd like to see it".

What do you think of Tumblr's new policies? Are you glad that NSFW content is being filtered out of the platform? You can get in touch with us by mentioning #ALJTMedia on Twitter, leaving a comment on our FacebookGoogle+or LinkedIn page, or writing a comment below.

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