Twitter is attempting to improve its user advertisement targeting by using information from cookies and the users email address to display promoted content from bands and businesses that they've shown interest in.
Twitter said, "Starting soon, we will be experimenting with a way to make ads on Twitter more useful to our users in the United States by displaying promoted content from brands and businesses they’ve shown interest in. Users won’t see more ads on Twitter, but they may see better ones."
Twitter, which announced the program on Wednesday in a blog post, outlined this hypothetical situation in their article:
"How does this work? Let’s say a local florist wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to flower enthusiasts who frequent their website or subscribe to their newsletter. To get the special offer to those people who are also on Twitter, the shop may share with us a scrambled, unreadable email address (a hash) or browser-related information (a browser cookie ID). We can then match that information to accounts in order to show them a Promoted Tweet with the Valentine’s Day deal. This is how most other companies handle this practice, and we don’t give advertisers any additional user information."
Twitter have noted the importance of their privacy options and have given users the freedom to uncheck 'Promoted content' in their account settings. Doing so means Twitter 'will not match your account to information shared by our ad partners for tailoring ads.'
'Do Not Track'
Additionally, Twitter supports Do Not Track (DNT) and users with DNT enabled in their browser means Twitter will not receive browser-related information from their ad partners for tailoring ads.
What are your thoughts on Twitter tailoring promoted content to you - is it any different to having tailored trending topics? You can get in touch with us by mentioning #ALJTMedia on Twitter, leaving a comment on our Facebook, Google+ or LinkedIn page, or writing a comment below.
Image Source: Skattertech