Yahoo is rolling out updates to several of its major applications on Tuesday, introducing new ad units, greater customisation and more elegant designs to Yahoo Sports, Movies, Music, TV, omg and Games.
The new ad units, dubbed "Stream Ads" and "Billboard," respectively, were first announced in April soon after Yahoo refreshed its search.
Yahoo's Stream Ads, which have so far only appeared on the Yahoo homepage and Yahoo News, mimic the format of the content surrounding it - in the case of Yahoo News, ads appear in the form of a thumbnail, linked headline and a few lines of text; a sponsored tag and yellow background are the only markers that the content is paid for.
The second ad unit, Billboard, is a large display unit that runs across the top of Yahoo's desktop homepage, like a typical billboard advertisement. Billboards allow advertisers to add an extra layer of interactivity; an ad for an upcoming film could include a widget for purchasing tickets within the ad or include multiple links to third-party websites.
In addition to the redesigned sites, the ads will now appear on the desktop and Android app for Yahoo Mail. In Mail, ads will appear at the top of users' inboxes - similar to the ads in Gmail.
Not the best update from Yahoo - in my opinion, ads are becoming increasingly annoying and I'm relying more heavily on the likes of AdBlock to combat them out of my page.
A Yahoo spokesperson declined to provide any information about the performance of its Stream and Billboard ads so far. We are sure that Yahoo is hoping the new ad units will help minimise declines in its core display advertising business.
Yahoo reported a year-over-year slip of 11% in display advertising revenue last quarter. Total display revenue amounted to $423 million.
What are your thoughts on the new ad units? Do you use Yahoo? Will this affect the overall usability of Yahoo in your opinion? You can get in touch with us by mentioning #ALJTMedia on Twitter, leaving a comment on our Facebook,Google+ or LinkedIn page, or writing a comment below.