Pulsar Energy Services are an energy efficiency company based in Yorkshire that offer a wide range of energy services. With fully trained technicians, they pride themselves on customer satisfaction and making homes energy efficient all along the country.
Pulsar got in contact with us for a number of reasons. Since they were just starting up, they asked us if we could help them with branding, stationery and getting a web presence. We were more than happy to help and began researching into the business and how they wanted to present themselves as a company.
We sketched and sketched a number of ideas relating to the word "pulsar" and its space/science connotations. One motif that appeared consistently was curves, which represent the magnetic field lines emitting from a neutron star. We took this idea and ran with it, producing a number of logos which we presented to Pulsar. They decided on the one you see on this page, using a bright and clean colour palette and a font with a slightly futuristic atmosphere, fitting with the direction and concept of the logo.
We also brought this logo across to the stationery, which allowed us to expand the branding over a number of new materials. We kept the bright colour scheme and curves concept to allow us a clean, modern design that effectively communicates the information, while keeping enough white space to combat any cluttering.
The idea of clean lines and white space also transferred over to the website. We designed and built the website on our own CMS platform, allowing Pulsar to update and manage all of the content on the website themselves.
As a new business, we were able to help Pulsar in a number of areas. We called on various members of our team with skills in all areas to produce a logo, stationery and web design. On top of this, we set Pulsar up on our own, easy-to-use content management system which allows them to oversee all of the content on the website without having to come back to us for changes.
full suite of branding, logo and stationery
lines of code
colour palette produced during branding
potential saving with cavity wall insulation